 Kitbag works by using principles developed by many of the leading psychologists of our time. These principles include:
- the person-centred approach pioneered by Carl Rogers.
- mindfulness based cognitive therapy developed by Jon Kabat-Zinn
- the creative unconscious mind as described by Milton Erickson
- psycho-synthesis especially as developed by Pierro Ferrucci.
- psycho-neuro-immunology as described by Candace Pert
- neuroscience and love as described by Thomas Lewis, Fari Amini and Richard Lannon
It also has elements that are helpful in stressful situations inspired by studies of survival against the odds by Laurence Gonzales and others.
Kitbag combines the skill and expertise of psychotherapists with a knowledge and understanding of wellbeing and resilience. A team of designers worked with a range of health professionals to create it.
The effectiveness of Kitbag lies in combining psychotherapeutic expertise with user-centric design that allows people to engage with it experientially, rather than cognitively. It is not a clinical intervention, but a cultural one, engaging with the whole person and evoking a personal response that is intrinsically meaningful for them. The egg timers allow people to pay attention to their inter-personal relationships and encourage the development of better listening skills. Kitbag is designed as an open system, which allows people to personalise and include items of their own. It also means Kitbag can operate as a prompt for larger scale transformation in teams and organisations.
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